Invincible.

This is a project I've been wanting to work on for a long time. The song is "Invincible" by Muse. I hope you enjoy it.

-Brandon

The Brew Guild Remembered

From 1999 to 2004, a harebrained idea to expose the masses to the true craft, heritage and pleasure of beer hovered over everything I thought, felt and did. I knew there was so much more to beer than the lifeless, yellow lagers most Americans drink. Yet finding good beers (much less retailers who actually understood what they were selling) was a massive scavenger hunt. Beer lovers would follow up on rumors that a certain liquor store had a nice selection, and would in turn pass on their own mysteriously cultivated suggestions. It was fun at times, uncovering that rare gem amidst an otherwise nondescript array, but more often than not, one was simply faced with settling for the same old thing. And that's just the beer - even more difficult to track down were the must-have glasses, books, shirts and other paraphernalia that our spoiled European counterparts take for granted.

I spent the better part of a year putting together my business plan, though up to that point (and largely still to this day), I didn't even really know what a business plan was. I received help from my family, from friends, from their friends and from generous folks all along the way. Brewguild.com was finally debuted in 2000, offering an assortment of beer-related merchandise unavailable anywhere else (in the U.S., that is). The "business" was run from a room in a house Stephanie and I were renting in Chico. The "warehouse" of inventory was the garage. Slowly but surely, things began shifting. The Brew Guild was working, albeit on a very, very small scale. Word got around that some crazy kid was trying to sell the stuff that beer lovers everywhere were always searching for. Of course, there was one glaring exception - actual beer. And so in 2002, a physical storefront was opened.

The location was lousy. The rent was too high, and the surrounding businesses catered more to soccer moms than beer fanatics. Chico is, after all, a college town (and a serious craft beer town, thanks to Sierra Nevada). The college conveniently sits adjacent to the historical downtown - a perfect location for The Brew Guild. But I was told that the city was not allowing more liquor licenses downtown, and being young and naive, I let myself be turned away without a fight. There were numerous other mistakes I made; it took months for me to finally secure a liquor license, and for that time an awkward, semi-empty shop selling beer stuff, but not beer, sat, lending the wrong impression; I had little money for advertising, and on the last day the store was open, I still had customers walk in and say, "I had no idea this place existed!"; I focused too much on the related merchandise, and not enough on the beer itself, so that my beer budget was never what it should have been; I refused to offer unrefrigerated beer (a snobbish move on my part - "live" or unpasteurized beer should be kept cool), yet commercial coolers are expensive, and so again money that could have gone into beer inventory went instead to costly refrigerators... Needless to say, bad choices and inexperience were too much in the face of an otherwise eager and supportive, if small, customer base. I closed the shop at the end of 2004 and sold everything I could to whomever I could (including the website, which now belongs to these guys).

Still, it was a great experience. As far as I or anyone else knew, it was the first and only fine beer shop in California - not a small feat. My customers were genuinely encouraging and loyal, and more than a few became good friends. Local and even national media eventually took notice. Throughout, Stephanie and I, along with countless devoted beer lovers, had an awful lot of fun. I'm disappointed in the mistakes I made, but not that I took the chance in the first place. It was an incredible experience.

-Brandon

Articles and Links:

The Orion

Beer Advocate

Chico News & Review (1)

Chico News & Review (2)

Modern Brewery Age

All About Beer

RateBeer

A look at Brewguild.com courtesy of the Wayback Machine

Winter's Last Act

Strange as it may sound, one actually sees a lot of "Summer Sucks" stickers in Alaska. Of course, Summer in Alaska truly is an extraordinary thing to behold, but to enjoy living here year round, you simply have to love Winter, warts and all. A license plate we saw today (on the way to the Iditarod, naturally) read H8SUMR. We don't share quite those sentiments, but we do enjoy Winter along with everyone else, and this season has been no exception. It's also been a very snowy few months, and we've taken every opportunity to play in the white stuff. But Spring beckons, and break-up will soon be upon us. The Nenana Ice Classic has been accepting entries for a couple weeks now, which is sort of like Alaska's version of Punxsutawney Phil - one way or another, Winter's days are growing short.

Today was another late Winter milestone, the Iditarod Trail Sled Dog Race. Though the race officially starts in Anchorage, it only does so as a photo op (though it would be funny to see sled dogs racing up the Glenn Highway). The Iditarod restarts in Willow, about an hour north of us (until recently, the restart took place here in Wasilla, and the Iditarod's headquarters are based here - the move was the result of increased development and a quickly warming Alaska). The drive up was packed with visitors, and after we were directed to park in a huge new lot, we got on our gear, loaded the kids in the sled (which Brandon happily towed around), and set off with the rest of the crowd to Willow Lake, where several thousand people (and not a few excited dogs) were gathered on the snow and ice. In the Summer, the lake is a popular floatplane harbor. Today, however, it was teeming with tourists, locals, kids, dogs, snowmachines, four-wheelers, vendors, broadcast trucks, two helicopters and even a motorized hang glider on skis. There were folks tending camp fires directly on the ice, cooking their lunches. Many wore absurdly large fur hats, and Carhartts' and bunny boots were everywhere. We absolutely loved it, and will definitely make it an annual tradition from now on.

In other news, Malcolm has absolutely taken off at school. He's an Advanced Reader in his class, has joined the chess club and recently participated in the school science fair (the only one in his class to do so). He's convinced he's going to be a paleontologist someday, and so chose "Dinosaur Dig" as the theme for his project. When the judging was finished, he'd won first place at his table, and the science teacher confided that if a fair were held just for the younger kids like Malcolm, his would've won overall. Needless to say, he was very proud of himself (as are we). He starts little league before long, which is also exciting.

Everyone else is terrific. Chloe continues to love dancing, and has grown up so quickly these past several months. It's hard to believe she'll be turning 5 and entering kindergarten this August. Calvin is great, and is getting bigger every day. Still no teeth yet, but we expect to see a full set suddenly pop out any time. He seems to have decided to skip crawling altogether, and is far more interested in trying to walk.

Stephanie and Brandon are also doing well, though our lives aren't nearly as exciting as the kids'. We can hardly compete with the science fair, little league, dance class or the overall cuteness of babies, but we're not complaining. In fact, we recently finalized our first true family vacation - a trip to Disneyworld, set for the end of May. It's pretty pedestrian as far as getaways go, but that's the point. No worries or risks, other than which ride to go on first and how many frozen lemonades to buy. The kids are thrilled, naturally. In two years we hope to drive an RV across Canada, down through New England, and onto New York, Philadelphia and Washington, D.C. Two years later, we'll be ready for Australia. We want to expose the kids to the world at large, and let them experience other cultures and places. That's the plan, at least. We'll have to see what real life has in store for us. :)

Take care,

-The Tuckers

ps. A very special Happy First Birthday to our nephew and cousin, Jack! Happy Birthday, Jack! We love you!